In the age of social media, it seems that there are Instagram and YouTube stars born every day. While this may seem like a good thing and can often be a springboard for people to go on and do other things, this rise in popularity can often happen overnight and many are unsure of how to handle it. There are so many different things to consider and when it comes to dealing with the media, most people have no idea where to start.

This is where people should implement outside help. There are all sorts of professionals out there who have important industry connections and who have years of experience when it comes to dealing with the media. And so, here is why you should work with a reliable Sydney PR agency even when you are an honest person.


You should work with a Sydney PR agency even when you are an honest person because this service isn’t about trying to trick people

There is a common misconception out there that when people work with a Sydney PR agency, this is because they are trying to trick the public into liking them. Furthermore, that they are looking to cover up any wrongdoings so that their career isn’t impacted. But what some people may be surprised to realize is that this isn’t what this kind of service is about at all.

There are certain ways that the media works and one of which is that someone conducting an interview is going to do everything in their power to get a rise out of someone. Unfortunately, negativity sells and so if someone can make the person they are interviewing mad, or admit to something person, or to cry, then they are more likely to get their article or video to go viral. Sadly, most people who work in the media don’t have a person’s best interests at heart.

Because of this, it is important that people understand how to play the game. How to work on strategies that will keep their emotions in place even if they are asked a provocative question. This will also help people deal with the paparazzi who are well known to yell out vulgar comments in an attempt to get a rise.


You should work with a Sydney PR agency even when you are an honest person as you need to ensure that you are honest to yourself

There are many people out there that can make the mistake of thinking that honesty means that they have to answer every single question that they are asked. This is certainly not the case and there are some inappropriate questions that people should be comfortable with saying “I am not going to answer that.” This doesn’t mean that someone is rude it just means that they are protecting themselves and their privacy.

This can be a hard skill for people to learn especially if they place a high emphasis on honesty. This is why it is so important to work with a Sydney PR agency. People are able to learn how to set firm boundaries as well as how to enforce these boundaries in a firm and yet polite way.

The great thing about learning this skill is that people are able to feel more confident when they walk into interviews as they know that they can’t be tripped up even if the interviewer is trying their hardest to get something out of them simply to make headlines.